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Digital Edge 2021

The Nine Paradigms for an Extra Ordinary World

WHEN: 26th May 2021. Strictly by invitation only and Chatham House Rule all day.
WHERE: COVID Safe and fully compliant at Sydney’s Hyatt Regency.
WHO: 130 top Digital, CX, Workspace and Transformation leaders in driving digitisation, efficiency and innovation


The pandemic massively accelerated digital maturity and transformation and is now the catalyst for innovation.

Many organisations are using this as a restart – to build and deliver products in new ways, to embrace digital operating models, to drive new automation efficiencies across internal processes and systems, to boost customer experience, and new growth.

However, the success of continued digital transformation, productivity and future innovation will depend on employee experience, well-being, technology uptake, and ensuring collaboration and compliance across new digital workspace environments and a distributed workforce.

For Australia’s senior digital leaders, having proved their value with the transition to WFH and BCP being underpinned by earlier transformation efforts, the time is now to drive a sustained agenda for successful modernisation across apps and operations.

Now in its 8th year, ADAPT Digital Edge gathers the most innovative and effective business transformation leaders for a powerful day of collaboration, shared experience, peer networking, tactical introductions and global insights.

ADAPT research has defined 9 new paradigms for an extra ordinary world – we will explore these as our core theme.

ADAPT research shows that the future of workplace going to remain distributed.


If almost 50% of Australia’s workforce will now stay remote, then distributed collaboration has never been more critical to underpin innovation and ensure customer delight. We need to rethink how to connect and enable our workforce and their physical workspace. Communication, trust and transparency are key – digitisation paramount.


Digital innovation for Resilience and Recovery

The dispersion of technology and productivity between leading and lagging firms has increased… because of the uneven ability of firms to innovate and use new technologies.” Glenn Stevens, RBA


Latest ADAPT research shows increased budgets and focus on innovation to deliver on these opportunities and challenges. As well as local growth, post pandemic changes in the digital economy offer a golden age for services firms, now able to export if they harness digital technology.

Some serious innovation will emerge from the dark economic times induced by the coronavirus.” Jon Whittle, Director CSIRO’s Data61


Data driven foundations

Organisational leaders all agree on the vision in 2021 to finally deploy the data-driven organisation, to enable real analytics and timely, accurate insights. Digital innovation and CX will be driven by improved data and information architectures, which in turn allow for automation, machine learning and AI – then driving service personalisation and competitive advantage.

However, organisations face increasing complexity, and barriers around conflicting business priorities, legacy mindsets, interdepartmental silos and cost cutting. With ADAPT research showing that 65% of local employees find it hard to get their job done, improving workforce and workplace systems must be centre stage to retain the talent to drive these outcomes.



Our Digital leaders need to take the opportunity presented to lead the C-suite and deliver on these key themes, to underpin resilience, efficiency, well being, innovation and growth.

Now is the time to leverage new partnerships with key business leaders, win allies, and take a strategic seat at the table to deliver meaningful human experiences and sustainable value.


Access is by invitation only – contact us to qualify to attend.

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Special Live Interview: Dr. Mark Esposito – Harvard University, Dept of Continuing Education


Mark Esposito, PhD, is recognised internationally as a top global thought leader in matters relating to The Fourth Industrial Revolution, the changes and opportunities that technology will bring to a variety of industries.

He was inducted in 2016 in the radar of  Thinkers50 as one of the 30 most prominent rising business thinkers in the world. He is a global expert of the World Economic Forum and advisor to national governments.

Live from Europe, Mark will share thoughts on:
“Building resilience and advantage through the FLP IT framework”

  • How to improve workflows and the efficient placement of facilities to drive business performance
  • Moving away from the K-shape recovery
  • And the use of technology to navigate and address the post pandemic issues

In his academic career, Mark has held academic appointments for some of the world’s leading institutions such as Harvard University, University of Cambridge, Arizona State University’s Thunderbird School of Global Management, Hult International Business School and IE Business School.


Special Guest: Lucy Blair Chung – Co-Founder & CEO, NOBL (live from NYC)


Lucy is the Co-Founder and CEO of NOBL, a culture change organisational design firm headquartered in New York. She embodies a bias-to-action, using her experience in operations, human resources, and organisational strategy to drive meaningful and lasting change.
Traditionally change management has been handed to people top-down, often as a process-oriented afterthought. Instead it should be rooted on meeting the people and stakeholders you will impact and hope to change, wherever they now are, then sympathising if they have the abilities, the positive provocation, and support they need to manage more change under lockdown.

Natural human tendency is to always resist change. So, how do you face and understand that resistance?

To help, Digital Leaders could evolve their approach to human centered change: the psychology of change and understanding loss, all mapped to human experience. Lucy will suggest how at Digital Edge 2021.


Our agenda will publish in 2021

We balance global keynotes with local success stories and tips from CFO, CIO and Digital peers in top organisations. Across conference sessions and boardroom roundtables, ADAPT create a safe place to ask the necessary questions and find the right answers from our community’s collective wisdom.

Debate will include case studies and practical tips on how to:

  • Enable the Data driven organisation
  • Assess and accelerate your organisation’s digital capabilities
  • Optimise the effects of legacy modernisation initiatives
  • Lead your transformation strategy, then measure and monitor digital execution
  • Improve the internal perception of digital leaders as valued strategic partners
  • Shift from hierarchies to cross-functional teams for organisational performance
  • Leverage the best in automation and AI for improved EX and CX
  • Evolve an agile application factory
  • Offer personalisation of services at scale
  • Deliver the best human experiences


Learn from your C-level executive stakeholders

ADAPT have established the region’s leading CIO, CFO, Digital and Security events, gathering a community of thousands of the business and technology executives running our top enterprise and government organisations.

The consistent feedback across all these leadership teams is that conflicting business priorities and legacy mindsets are holding back the successful delivery of projects and growth. Whatever technology or executive leader persona – their main challenge is successfully managing people and their resistance to change.

Effective organisational change management is communicated and delivered through the harmony of people, process and technology. More than ever, the executive leaders of digital transformation need to help bridge these departments with a common language, step up and help lead the recovery.

Confirm your seat for a powerful day of fact-based insights, peer networking and strategic partner 1-1s while you can.


Access is by invitation only – contact us to qualify to attend.

Attend the region’s safest and best structured major gatherings since the lockdown.

Many have been too inwardly focused. Now hear from the experts, draw upon the collective intelligence of our region’s top executives, and learn the next steps from others on similar journeys.

With complete health and safety compliance, we can meet again face-to-face to share war stories, validate and compare post lockdown strategies.

Delivering for 9 years, ADAPT are always proud to connect our business community and technology leaders. Well known for delivering beyond expectation, join us to celebrate one of our most anticipated events yet.

Why Attend

Practical Insights Global speakers and contemporary thinkers ahead of you on the journey equip you with their learned experience, giving you the competence and tools you need.
Personalised Agenda Self-select your path through your choice of keynotes, panels, roundtables and workshops, perfectly aligning our content with your tactical and strategic needs.
Peer Introductions Increase your own ability via a network of trusted connections by meeting with expert stakeholders and calibre peers. Every ADAPT delegate must qualify to join our community.

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