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Digital Edge 2020

Leading Change and the Optimised Human Experience

Join 150 of our region’s most innovative and effective business and transformation leaders for two days of collaboration, shared experience, peer networking, tactical introductions and global insights.

Now in its 6th year and established as a key strategic gathering, Digital Edge 2020 will focus on use cases, examples and advice from those ahead on the same journey – at a vital period in our region’s digital lifecycle.

Australia’s future prosperity is at risk unless we take bold action and commit to… a new way of thinking and a new type of leadership.” – CSIRO


The market

While NZ ascended to 21st, Australia has now fallen from 9th to 14th in the global ranking of digital competitiveness, and our region is declining in several areas critical to the future economic outlook.

Meanwhile, successful organisations ahead on the journey are already reaping the dividends in operational efficiency, experience, financial and cultural advantages. Clearly no organisation can afford to lag in their digital evolution and execution.

The dispersion of technology and productivity between leading and lagging firms has increased… because of the uneven ability of firms to innovate and use new technologies.” – RBA


The challenge

To capitalise on the benefits of the 4th industrial revolution, it is essential to examine the systems, resources and culture that underpin the business; to then ensure that any digital initiatives will deliver real and sustainable business change.

Many face internal people challenges around risk aversion, distrust, and resistance; coupled with legacy thinking, processes and technologies. Organisations must now reinvent as social enterprises and rethink their workforce experience.

With ADAPT research showing that 65% of local employees find it hard to get their job done, improving workforce and workplace systems must be centre stage. Enhanced employee experience is vital to underpin successful transformation, customer experience, and to attract and retain the best talent. We all now compete on experience.


Modern employees live in the social age, while their workplace is often stuck in the digital ice age.” – Matt Boon, ADAPT.


Our 2020 agenda will publish in March.

Global experts will gather with ADAPT analysts to answer vital questions on how to:

  • Assess and accelerate your organisation’s digital capabilities?
  • Optimise the effects of legacy modernisation initiatives?
  • Lead your transformation strategy, then measure and monitor digital execution?
  • Improve the internal perception of digital leaders as valued strategic partners?
  • Shift from hierarchies to cross-functional teams for organisational performance?
  • Leverage the best in automation and AI for improved EX and CX?
  • Evolve and deliver the best human experience?


Get the Edge you need to lead the change.

Please register below to qualify to attend ADAPT Digital Edge.

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Why Attend

Practical Insights Global speakers and contemporary thinkers ahead of you on the journey equip you with their learned experience, giving you the competence and tools you need.
Personalised Agenda Self-select your path through your choice of keynotes, panels, roundtables and workshops, perfectly aligning our content with your tactical and strategic needs.
Peer Introductions Increase your own ability via a network of trusted connections by meeting with expert stakeholders and calibre peers. Every ADAPT delegate must qualify to join our community.

Inside the Edge


Accelerating Digital Capability & Collaboration
29-30 May 2019, Sheraton Grand Mirage in Gold Coast
Play Icon Watch Video 02:34

Why Invest

Meet the Industry Leaders ADAPT own relationships with thousands of executive decision makers, and our platforms enable introductions to the C-level to access, engage and create opportunities.
Differentiate from the Crowd Too many vendors jostle for attention in a crowded, commoditised market. Creative packages frame your strength, values and executives with the right people, to initiate and fast track opportunities.
Intelligent Matching ADAPT surveys and intelligently matches delegate investment priorities and needs to solution providers capabilities, ensuring 1-1 meetings are based on a real demand from both sides.

Want more information?

get in touch

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