Digital Transformation
Expert Presentations
Dan Lesnock & Andrew Assauw: Into the Future with Harley-Davidson
Mar 19, 2020 | 2 minIconic brands will only remain iconic in their ability to attract new generations of customers, by re-invigorating the experience. This led Harley Davidson and IBM partnering to develop the Livewire electric smart motorcycle driving experience with the goal to leverage cloud, IoT and AI-based technologies working in unison to optimise the overall experience of the Harley Davidson customer.