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Dan Lesnock & Andrew Assauw: Into the Future with Harley-Davidson
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Digital Transformation Expert Presentations

Dan Lesnock & Andrew Assauw: Into the Future with Harley-Davidson

Mar 19, 2020 | 2 min

Iconic brands will only remain iconic in their ability to attract new generations of customers, by re-invigorating the experience. This led Harley Davidson and IBM partnering to develop the Livewire electric smart motorcycle driving experience with the goal to leverage cloud, IoT and AI-based technologies working in unison to optimise the overall experience of the Harley Davidson customer.

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