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Customer 30 min

Dan Lesnock & Andrew Assauw: Into the future with Harley-Davidson


Being able to connect more closely with our riders and offering them never possible services that are yet to be discovered based on their needs and what’s important to them – that’s exciting.” - Dan Lesnock

Iconic brands will only remain iconic in their ability to attract new generations of customers, by re-invigorating the experience.

This led Harley Davidson and IBM partnering to develop the Livewire electric smart motorcycle driving experience with the goal to leverage cloud, IoT and AI-based technologies working in unison to optimise the overall experience of the Harley Davidson customer.

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Along with exclusive local insights presented by our CEO Jim Berry and Director of Strategic Research Matt Boon. Research & Advisory clients can also access community content, use cases, local fact-based research and insights on-demand.

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