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Amantha Imber: The Science of How to Design your Most Effective Workday
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Digital Transformation Expert Presentations

Amantha Imber: The Science of How to Design your Most Effective Workday

Mar 8, 2019 | 2 min

What you need to know:

  • Prioritise work that demands your concentration, not ‘shallow work’
  • Multitasking is neurologically impossible. You are actually task-switching
  • Task switching costs up to 40% more time than mono-tasking
  • Eliminate digital distractions by switching off notifications and blocking apps

As an innovation psychologist, best-selling author, and founder of Australia’s leading innovation consultancy Inventium, Amantha Imber identified the cause of her fellow technology leaders’ wasted productivity.

She said adults are have currently made a full-time job out of being distracted, with four hours dedicated to being on their mobile phone and another four watching television.

In…

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