Digital Transformation
Expert Presentations
Amantha Imber: How to do Focused Work in a World of Digital Distractions
Jun 12, 2019 | 2 minWhat you need to know:
- Prioritise work that demands your concentration, not ‘shallow work’
- Multitasking is neurologically impossible. You are actually task-switching
- Task switching costs up to 40% more time than mono-tasking
- Eliminate digital distractions by switching off notifications and blocking apps
As an innovation psychologist, best-selling author, and founder of Australia’s leading innovation consultancy Inventium, Amantha Imber identified the cause of her fellow digital leaders’ wasted productivity.
She said many adults have currently made a full-time job out of being distracted, with four hours each day on their mobile phone and another four watching television.
In the…