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ADAPT Breakfast Club 2019: Focus on Experience, Not Product
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Digital Transformation Market Trend Reports

ADAPT Breakfast Club 2019: Focus on Experience, Not Product

Sep 16, 2019 | 3 min

ADAPT gathered 40 marketing peers for their quarterly Breakfast Club at the Establishment on 13th August. Having already produced over 40 unique pieces of local research this year and hosting over 1,500 customer executives in 6 months – the Analyst team of Matt Boon, Aparna Sundararajan and Peter Hind have also been analysing the findings from hundreds of delegate interviews and surveys across the local C-suite.

Our Director of Strategic Research Matt Boon challenged the marketing leaders to consider how to improve their customer experience by having the technology, innovation, cost, digital execution, and mindsets; all complement each other.…

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